This hands-on, tool-equipping mini-workshop solves one of life’s greatest paradoxes: communication is the problem to the answer. This mini-workshop explores the powerfully persuasive principles of rhetoric and applies them to personal and professional situations.
It enables participants to analyse and target specific audiences; to quickly and forcefully develop clear, concrete and convincing messages; and to systematically structure messages to maximize their persuasive impact. It equips participants with a broad set of persuasive communication tools and techniques.
Foredraget holdes på engelsk.